Bell Canada's marketing plan includes the following: "To reinforce our leadership position in the long distance market as the most reliable, trustworthy provider." This is an example of a
A) marketing objective.
B) mission statement.
C) positioning statement.
D) corporate objective.
E) brand objective.

Question

Quizplus · Accepted Answer

The statement "To reinforce our leadership position in the long distance market as the most reliable, trustworthy provider" is a positioning statement. It outlines Bell Canada's desired position in the market and how they want to be perceived by consumers. A marketing objective would be a specific goal or target for a marketing campaign or initiative. A mission statement is a broader statement that outlines a company's purpose and values. A corporate objective is a goal or target for the overall organization, beyond just the marketing department. A brand objective would be a specific goal or target related to a company's brand.

Bell Canada's Marketing Plan Includes the Following: "To Reinforce Our