Hyundai recently moved to a "Modern Premium" positioning strategy with the implementation of a new advertising campaign. This is an example of a(n)
A) lifestyle positioning.
B) image positioning.
C) head-on positioning.
D) repositioning.
E) price positioning.

Question

Quizplus · Accepted Answer

Hyundai's shift to a "Modern Premium" positioning strategy represents a repositioning effort, as they are changing the way they are perceived in the market in order to better appeal to their target audience.

Hyundai Recently Moved to a "Modern Premium" Positioning Strategy with the Implementation