Volvo consistently communicates the message that Volvo cars are safer than any other car on the market. This is an example of
A) head-on positioning.
B) competitive positioning.
C) product differentiation positioning.
D) brand leadership positioning.
E) innovation positioning.

Question

Quizplus · Accepted Answer

This is an example of product differentiation positioning as Volvo is highlighting a unique attribute that sets it apart from other cars on the market, safety.

Volvo Consistently Communicates the Message That Volvo Cars Are Safer