While at the grocery store, Nancy bought Trident gum because it was the only gum whose name she had heard of. This illustrates
A) brand equity.
B) brand insistence.
C) brand recognition.
D) brand preference.
E) brand loyalty.

Question

Quizplus · Accepted Answer

Nancy recognized the name Trident, which indicates brand recognition. Brand equity refers to the overall value of a brand, including its reputation and customer loyalty. Brand insistence, preference, and loyalty all refer to varying levels of customer attachment to a particular brand, which is not demonstrated by Nancy's decision to purchase Trident solely due to recognizing the name.

While at the Grocery Store, Nancy Bought Trident Gum Because