A good package serves four functions: it __________ the product, __________ the Dove Men+Care offers convenience to consumers, and is environmentally friendly.
A) advertises, markets
B) protects, sells
C) sells, markets
D) protects, markets
E) sells, helps locate

Question

Quizplus · Accepted Answer

The package serves two main functions: protection and marketing (or selling). The package protects the product from damage, contamination and helps to preserve the product's quality. At the same time, an effective package can also attract consumers' attention, communicate product features and benefits, and differentiate the product from competitors. The statement also mentions that the package offers convenience to consumers, which is related to marketing/selling. The option A, B, and E are partially correct, but they do not cover all the main functions of a package, especially the protective function, which is essential for the product's safety and quality. The option C is incorrect because it implies that the package only sells, without considering the importance of protection and other functions.

A Good Package Serves Four Functions: It __________ the Product