Apple and IBM could benefit from a strategic alliance strategy.

Question

Quizplus · Accepted Answer

Apple and IBM could benefit from a strategic alliance strategy because they have complementary strengths in technology and business solutions. Apple has expertise in consumer-oriented products while IBM is known for its enterprise-focused software and services. By combining their strengths, they could create innovative solutions that cater to both consumer and enterprise markets. Additionally, they could leverage their respective brand reputations and distribution channels to strengthen their market positions.

Apple and IBM Could Benefit from a Strategic Alliance Strategy