In order to distinguish effective marketing communications activities from ineffective activities, the final step in the marketing and marketing communications planning process involves
A) budgeting.
B) execution.
C) measurement and evaluation.
D) tactics.
E) implementation.

Question

Quizplus · Accepted Answer

The final step in the planning process involves measuring and evaluating the success of marketing communications activities. This step helps to distinguish which activities are effective and which ones are not, allowing for adjustments to be made in future marketing efforts. It is important to assess the ROI (return on investment) of marketing activities and ensure that they align with overall business objectives.

In Order to Distinguish Effective Marketing Communications Activities from Ineffective