Marketing control is the process of measuring and evaluating the results of
A) market segment analysis.
B) market research.
C) marketing strategies and plans.
D) media budgets.
E) seasonal analysis.

Question

Quizplus · Accepted Answer

Marketing control is the process of measuring and evaluating the results of marketing strategies and plans. Market segment analysis, market research, media budgets, and seasonal analysis are important inputs in formulating marketing strategies and plans, but they are not the main focus of marketing control. Marketing control involves monitoring progress, comparing actual results to planned results, and taking corrective action if necessary to ensure that marketing objectives are achieved.

Marketing Control Is the Process of Measuring and Evaluating the Results