In order to prepare a thorough Marketing Background for a Marketing Plan, it is essential to include a market analysis, target market analysis, product (brand) analysis, SWOT analysis, and __________ analysis.
A) advertising
B) competitor
C) corporate
D) communication
E) distribution

Question

Quizplus · Accepted Answer

The missing analysis that would complement the other analyses listed is a competitor analysis. A competitor analysis provides insights into the strengths and weaknesses of the company's main rivals, as well as their strategies, tactics, and positioning. This information is crucial for the development of a successful marketing plan that differentiates the company's products or services from the competition and leverages its unique advantages. Additionally, it helps to identify potential threats and opportunities in the market that can affect the company's sales and profitability.

In Order to Prepare a Thorough Marketing Background for a Marketing