Consumer data falls into which section of the Marketing Background of a Marketing Plan?
A) product analysis
B) SWOT analysis
C) external influences
D) competitive analysis
E) target market analysis

Question

Quizplus · Accepted Answer

Consumer data is used to analyze the target market, so it falls under the target market analysis section of a marketing plan. The other sections listed focus on other aspects of the marketing plan such as analyzing the product, evaluating competitors, and considering external factors.

Consumer Data Falls into Which Section of the Marketing Background