The goal of the media plan is to provide
A) an internet presence.
B) maximum impact at minimum cost.
C) more broadcast than print.
D) mass audiences.
E) maximum impact at maximum cost.

Question

Quizplus · Accepted Answer

The media plan's goal is to achieve maximum impact at minimum cost, which means selecting the most effective media channels to reach the target audience with the least amount of investment. The other options, such as an internet presence, more broadcast than print, mass audiences, or maximum impact at maximum cost, are not the primary objectives of a media plan.

The Goal of the Media Plan Is to Provide