Procter & Gamble undergo a process of measuring and evaluating the results of marketing plans so they can take corrective action if necessary. This is called
A) marketing communications planning.
B) marketing control.
C) marketing planning.
D) results planning.
E) corporate planning.

Question

Quizplus · Accepted Answer

The process of measuring and evaluating marketing plans to take corrective action if necessary is known as marketing control. Therefore, option B is the correct answer. Option A refers to the process of developing an overall marketing communications plan, while option C refers to the development of marketing strategies and tactics for achieving marketing objectives. Option D is not a term used in marketing, and option E refers to the process of developing a company-wide strategic plan.

Procter & Gamble Undergo a Process of Measuring and Evaluating