__________ involves analyzing, planning, implementing, and controlling marketing initiatives to satisfy target market needs and achieve organizational objectives.
A) Corporate planning
B) Strategic planning
C) Marketing planning
D) Penetration strategy
E) Contingency planning

Question

Quizplus · Accepted Answer

Marketing planning involves all the steps mentioned of analyzing, planning, implementing, and controlling marketing initiatives to satisfy target market needs and achieve organizational objectives. Corporate planning refers to overall planning for the organization, while strategic planning is focused on long-term goals and direction. Penetration strategy is a marketing tactic, not a planning process. Contingency planning is a type of planning focused on preparing for unexpected events or crises.

__________ Involves Analyzing, Planning, Implementing, and Controlling Marketing Initiatives to Satisfy