The Target and Starbucks strategic alliance, like all alliances, allowed the companies to reduce costs and
A) improve operating efficiencies.
B) consolidate their operations.
C) invest in research and development.
D) acquire more companies.
E) build their leadership position.

Question

Quizplus · Accepted Answer

The strategic alliance between Target and Starbucks allowed both companies to reduce costs by leveraging each other's resources, expertise, and infrastructure. This alliance enabled Starbucks to expand its reach beyond its traditional outlets and increase its revenue, while Target was able to offer high-quality coffee and snacks to its customers without investing in developing these capabilities in-house. As a result, both companies could improve their operating efficiencies and achieve mutual benefits.

The Target and Starbucks Strategic Alliance, Like All Alliances, Allowed