A target market should be described in terms of similar needs and characteristics, including: demographic profile, psychographic profile, geographic profile, and
A) economic profile.
B) behaviour response.
C) lifestyle profile.
D) positioning profile.
E) social profile.

Question

Quizplus · Accepted Answer

Behaviour response refers to how consumers act towards products, including their purchasing habits and usage, which is crucial for defining a target market.

A Target Market Should Be Described in Terms of Similar