The marketing planning process involves four basic steps. The final step in the marketing planning process is
A) planning marketing programs.
B) implementing marketing programs.
C) analyzing market opportunities.
D) developing marketing strategies.
E) controlling marketing initiatives.

Question

Quizplus · Accepted Answer

The final step in the marketing planning process is controlling marketing initiatives, which involves monitoring and evaluating the results of the marketing strategies and programs to ensure that the objectives are being met and making necessary adjustments.

The Marketing Planning Process Involves Four Basic Steps