Molson Canada has a clear plan of action that shows how price, place, promotion and product changes will be used to satisfy the needs of their target market. This is a
A) promotional plan.
B) marketing communications plan.
C) corporate plan.
D) marketing plan.
E) strategic plan.

Question

Quizplus · Accepted Answer

A marketing plan includes the use of the marketing mix (price, place, promotion, and product) to target a specific market and meet their needs. Molson Canada's plan of action specifically outlines changes in these four areas to satisfy the needs of their target market, making it a marketing plan.

Molson Canada Has a Clear Plan of Action That Shows