When Nike assesses its market size and growth it is conducting a(n)
A) economic trends analysis.
B) seasonal analysis.
C) market analysis.
D) market segment analysis.
E) media analysis.

Question

Quizplus · Accepted Answer

Nike is conducting a market analysis to determine the size and growth rate of its target market. This includes analyzing factors such as the size of the overall athletic footwear and apparel market, consumer behavior and preferences, competition, and demographic trends.

When Nike Assesses Its Market Size and Growth It Is