A plan which sets out objectives for a brand and how the various elements of the marketing mix will be employed is a called a
A) marketing communications plan.
B) corporate plan.
C) strategic plan.
D) marketing plan.
E) brand plan.

Question

Quizplus · Accepted Answer

A marketing plan specifically outlines how a brand will be marketed and promotes its products or services. It considers the various elements of the marketing mix, such as product, price, promotion, and place, in achieving the brand's objectives. Unlike a corporate plan or strategic plan, it focuses on the specific actions needed to meet the brand's goals. While a marketing communications plan or brand plan may be components of the overall marketing plan, they do not encompass the entire scope of the plan.

A Plan Which Sets Out Objectives for a Brand and How