American Express has the slogan "membership has its privileges" in order to place an image that the marketers desire the brand to have in the minds of consumers. This is called
A) target marketing.
B) social/cultural image.
C) marketing communications.
D) market planning.
E) positioning.

Question

Quizplus · Accepted Answer

This is an example of positioning, which involves creating an image or identity for a brand in the minds of consumers. The slogan "membership has its privileges" positions American Express as a brand that offers exclusive benefits to its members.

American Express Has the Slogan "Membership Has Its Privileges" in Order