The shift from traditional to social media has made it challenging for marketers to
A) establish a presence.
B) reach young adults.
C) be creative.
D) have a dialogue started about a new product.
E) where to spend their advertising dollars.

Question

Quizplus · Accepted Answer

The shift to social media has created numerous advertising options, making it difficult for marketers to determine where to spend their advertising dollars. Unlike traditional media, social media platforms offer various advertising options with differing costs, target audiences, and ad formats. As a result, marketers must determine which platform(s) and advertising options will produce the best results for their campaign objectives.

The Shift from Traditional to Social Media Has Made It