If a company were to start a new line of products for the business market instead of the consumer market, they would find the following differences EXCEPT
A) business buyers are more concentrated.
B) business markets have more buyers.
C) the buying criteria for business buyers are more practical.
D) businesses exhibit more ration behaviour.
E) business buyers usually have a formalized buying process.

Question

Quizplus · Accepted Answer

This statement is not true as consumer markets typically have more buyers compared to business markets.

If a Company Were to Start a New Line of Products