When the iPhone was first introduced to the market trendsetters quickly embraced the product. This helped shape consumer
A) attitudes.
B) perceptions.
C) needs.
D) motives.
E) impressions.

Question

Quizplus · Accepted Answer

The introduction of the iPhone to the market caused trendsetters to embrace the product, which would have influenced their attitudes towards the iPhone. Attitudes are the evaluative judgments or beliefs that people hold about an object, person, or situation, so the trendsetters' positive attitude towards the iPhone would have affected its overall perception in the market. While the iPhone may have also influenced perceptions, needs, motives, and impressions, the most direct and specific impact would likely have been on consumer attitudes.

When the IPhone Was First Introduced to the Market Trendsetters