Consumer behaviour can be defined as the combined acts carried out by individuals
A) that define mass consumption.
B) that are characteristic of companies.
C) that are more obvious.
D) when choosing and using goods and services.
E) that defy logic.

Question

Quizplus · Accepted Answer

Consumer behaviour refers to the actions taken by individuals when they choose, purchase, use or dispose of goods and services. Option D accurately describes this. Options A and B are incorrect as they suggest a larger group than individuals. Option C is vague and offers no clear understanding of consumer behaviour. Option E is also incorrect as it suggests illogical behaviour which may not be the case for all consumers.

Consumer Behaviour Can Be Defined as the Combined Acts Carried