A student will tune out automobile advertising until he graduates and can then afford car payments. This demonstrates the theory of
A) perception.
B) Maslow's hierarchy.
C) self-concept.
D) positioning.
E) repositioning.

Question

Quizplus · Accepted Answer

The theory of perception explains how individuals interpret and make sense of the world around them, including advertising. In this scenario, the student is not paying attention to automobile advertising until it becomes personally relevant to him, which is an example of selective perception.

A Student Will Tune Out Automobile Advertising Until He Graduates