This level of selectivity causes us to screen out messages that conflict with previously learned attitudes.
A) selective exposure
B) selective decision-making
C) selective listening
D) selective perception
E) selective retention

Question

Quizplus · Accepted Answer

Selective perception refers to the process by which individuals perceive what they want in media messages while ignoring opposing viewpoints, thus screening out conflicting information.

This Level of Selectivity Causes Us to Screen Out Messages