A motive is the condition that prompts the action that is taken to
A) determine market segments.
B) design packaging.
C) create an image.
D) create store displays.
E) satisfy a need.

Question

Quizplus · Accepted Answer

A motive is a need or desire that prompts action to satisfy that need or desire. Therefore, the most appropriate choice is "satisfy a need." Choices A, B, C, and D all involve marketing tactics but do not directly relate to the concept of a motive.

A Motive Is the Condition That Prompts the Action That