Many important consumer decisions are based on
A) the real and the self image.
B) the looking-glass self and the ideal self.
C) screened-out messages.
D) significant exposure.
E) the intellectual self.

Question

Quizplus · Accepted Answer

The looking-glass self and the ideal self are concepts that relate to how individuals perceive themselves and wish to be perceived by others, which significantly influence consumer decisions.

Many Important Consumer Decisions Are Based on