_____ is a strategy for gaining competitive advantage wherein a company strives to deliver distinct products and services.
A) Cost leadership
B) Differentiation
C) Niche strategy
D) Structure alteration

Question

Quizplus · Accepted Answer

The strategy of differentiation involves offering unique or distinct products and services that are different from those of competitors to gain a competitive advantage. This can be accomplished through unique features, superior quality, exceptional customer service, or brand image. Cost leadership focuses on cost efficiency, while niche strategy involves targeting a specific, small segment of the market. Structure alteration is not a recognized strategy for gaining competitive advantage.

_____ Is a Strategy for Gaining Competitive Advantage Wherein a Company