An agreement between two or more companies that involves the joint introduction and distribution of goods and services is called ______.
A) niche alliance
B) cost leadership
C) strategic partnership
D) differentiation partnership

Question

Quizplus · Accepted Answer

A strategic partnership involves a joint effort by two or more companies to introduce and distribute goods and services. It often involves sharing resources and expertise to achieve a common goal. Niche and differentiation alliances refer to different business strategies, while cost leadership is a specific approach to managing costs in order to offer lower prices.

An Agreement Between Two or More Companies That Involves the Joint