The preferable supply chain strategy for a firm that sells multiple products and serves customer segments with very different needs is to
A)set up independent supply chains for each different product or customer segment.
B)set up a supply chain that meets the needs of the highest volume product or customer segment.
C)tailor the supply chain to best meet the needs of each product's demand.
D)set up a supply chain that meets the needs of the customer segment with the highest implied uncertainty.

Question

Quizplus · Accepted Answer

It is not ideal to set up independent supply chains for each different product or customer segment as it could lead to increased costs and inefficiencies. Also, focusing solely on the highest volume product or customer segment could lead to neglect of other segments and missed opportunities. Instead, tailoring the supply chain to best meet the needs of each product's demand allows for a more efficient and effective strategy. This approach allows the firm to optimize its supply chain for each product segment to ensure customer satisfaction and minimize costs.

The Preferable Supply Chain Strategy for a Firm That Sells