Which mode of international entry is Prestwick House using if they decide to transfer the rights to produce and sell their products overseas to a foreign firm in return for a royalty?

Question

Quizplus · Accepted Answer

Prestwick House is using licensing as the mode of international entry. In this mode, a foreign firm is given the right to produce and sell the products of the company in return for a royalty fee. This allows the company to enter a foreign market without investing in start-up costs or taking on the risks of direct investment.

Which Mode of International Entry Is Prestwick House Using If