What is it called when the media focus on the poll numbers of a candidate or issue rather than the position of the candidate or specifics of the issue?

Question

Quizplus · Accepted Answer

Horse race coverage refers to the media's focus on reporting and analyzing poll numbers, fundraising, and campaign tactics rather than substantive policy positions or issue details. This type of coverage often emphasizes competition between candidates and can lead to a superficial understanding of the election or issue at hand.

What Is It Called When the Media Focus on the Poll