Political polls show that certain policies resonate with younger voters.Say that a political candidate hopes to garner more votes from 18- to 25-year-olds by using social media sites to showcase aspects of the political platform this group favors.This is an example of __________.

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Microtargeting is the use of specific data to identify and target a particular group of voters with a tailored message or campaign strategy. In this case, the candidate is using social media to showcase policies that appeal to young voters, which is an example of microtargeting. Paid media refers to advertisements or content that is paid for, earned media refers to media coverage gained through publicity efforts, a horse race refers to media coverage of a close electoral contest, and strategy framing refers to the way in which candidates present their policies to appeal to voters.

Political Polls Show That Certain Policies Resonate with Younger Voters