When e-commerce companies recognized there were more women using the Internet than men, there were significant business implications since women do most of the household shopping. Which segment of the general environment does this represent?

Question

Quizplus · Accepted Answer

The recognition that more women are using the Internet than men and that they are more likely to do household shopping represents a demographic trend, which is a segment of the general environment that looks at the statistical characteristics of a population, such as age, gender, education, income, etc. This trend has significant business implications because it affects the demand for goods and services, the distribution channels, and the marketing strategies that companies need to adopt.

When E-Commerce Companies Recognized There Were More Women Using the Internet