A firm's strategic plan to create and manage a mix of businesses owned by the firm is a

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The firm's strategic plan to create and manage a mix of businesses owned by the firm is called a diversification strategy. The BCG matrix is a tool used for evaluating a firm's product portfolio, while a business-unit strategy focuses on how individual business units within the firm will achieve their goals. A functional-unit strategy, on the other hand, focuses on how specific functions within the business (such as marketing or operations) will contribute to the firm's overall strategy.

A Firm's Strategic Plan to Create and Manage a Mix