According to the BCG Matrix, a business unit that is both low in market share and low in market growth is a
A) cow.
B) star.
C) question mark.
D) dog.

Question

Quizplus · Accepted Answer

A business unit that is both low in market share and low in market growth is referred to as a "dog" in the BCG Matrix. This is because such business units have low market share and operate in a low-growth market, which makes it difficult to generate substantial profits or growth opportunities. Therefore, they require minimal investment and strategic emphasis.

According to the BCG Matrix, a Business Unit That Is