When Procter and Gamble partnered with General Electric to develop a jet engine for Boeing's new jumbo jet, they engaged in which strategy?
A) concentric diversification strategy
B) cooperative strategy
C) diversification strategy
D) portfolio strategy

Question

Quizplus · Accepted Answer

Procter and Gamble partnering with General Electric to develop a jet engine for Boeing's new jumbo jet is an example of a cooperative strategy, where two or more firms work together to achieve mutual benefits. This is not an example of concentric diversification strategy, diversification strategy, or portfolio strategy.

When Procter and Gamble Partnered with General Electric to Develop