The ultimate criterion when studying strategic outcomes should be the firm's
A) long-term success.
B) profits.
C) growth of market share.
D) growth of company assets.

Question

Quizplus · Accepted Answer

The ultimate criterion when studying strategic outcomes should be the firm's long-term success. This takes into account not just short-term profits or market share growth, but also the sustainability and viability of the firm in the future. Long-term success encompasses a broader range of factors, including financial performance, customer satisfaction, employee engagement, innovation, and corporate social responsibility. Focusing on long-term success ensures that the firm's strategic decisions are aligned with its vision, mission, and values, and that it creates value for all its stakeholders in the long run.

The Ultimate Criterion When Studying Strategic Outcomes Should Be the Firm's