A form of business organization in which new business units are developed within a larger corporation structure in order to deploy the firm's resources to market a new product or service is referred to as
A) a spin-off.
B) intrapreneurship.
C) franchising.
D) a corporation.

Question

Quizplus · Accepted Answer

The described form of business organization is known as intrapreneurship. Intrapreneurship involves the development of new business units within an existing corporation, utilizing the resources and support of the larger organization to introduce a new product or service. A spin-off, on the other hand, involves the creation of a new, independent company through the divestiture of an existing business unit. Franchising involves licensing the use of an established brand and business model to independent operators. A corporation is a legal structure for organizing a business entity.

A Form of Business Organization in Which New Business Units