Which of the following international expansion strategies involves the lowest level of risk and investment?
A) exporting
B) franchising
C) licensing
D) strategic alliances
E) foreign subsidiary

Question

Quizplus · Accepted Answer

Exporting involves the lowest level of risk and investment, as it simply entails sending products or services to another country without establishing a physical presence there. This option also allows companies to test the waters in a new market before committing to larger investments like establishing a foreign subsidiary or entering a strategic alliance.

Which of the Following International Expansion Strategies Involves the Lowest