A manager's analysis of the external environment can be improved by ________, which involves analyzing information to detect emerging trends.
A) environmental scanning
B) environmental activism
C) critical path analysis
D) value screening
E) strategic planning

Question

Quizplus · Accepted Answer

Environmental scanning involves analyzing the external environment to gather information and detect emerging trends, which can help managers make better decisions and anticipate changes in the market. This process includes analyzing economic, technological, political, and social factors that may impact the organization. Environmental activism, critical path analysis, value screening, and strategic planning may be useful in other aspects of managerial decision-making but do not specifically address analyzing the external environment for emerging trends.

A Manager's Analysis of the External Environment Can Be Improved