To be most effective and motivate people, goals should be

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Goals that are specific, quantifiable, and measurable provide clarity and direction for individuals, allowing them to focus their efforts towards achieving the goal. This provides a sense of accomplishment as progress can be tracked and milestones achieved. Unrealistic or unattainable goals can lead to demotivation and decreased performance. Goals that are too flexible or intangible may lack direction and focus, making it difficult for individuals to know which actions to take to achieve the goal.

To Be Most Effective and Motivate People, Goals Should Be