For existing firms, an attractive industry is one with
A) high barriers to entry, low supplier power, and low buyer power
B) low supplier power, high buyer power, and high competitive rivalry
C) high barriers to entry, high competitive rivalry, and high exit costs
D) low growth, low barriers to entry, and high supplier power

Question

Quizplus · Accepted Answer

An attractive industry for existing firms typically has high barriers to entry, which limits new competition; low supplier power, allowing firms to negotiate favorable terms; and low buyer power, enabling firms to maintain higher prices and margins.

For Existing Firms, an Attractive Industry Is One with