Before a general manager embarks on the strategy-making process, they need to understand and know the starting position of the organization. This is accomplished via
A) receiving feedback from all levels of management in the firm
B) analyzing the environment and identifying opportunities and threats
C) developing the business plan
D) creating a meaningful and solid assessment of company performance

Question

Quizplus · Accepted Answer

Before starting the strategy-making process, it is crucial to have a clear understanding of the company's current position and performance. Developing a meaningful and solid assessment of company performance will provide useful insights into the areas where the organization is doing well and where it needs improvement. This, in turn, will help to identify the strategic goals and objectives, as well as the strategies needed to achieve them. Options A and B may also be helpful in the strategy-making process, but they are not the primary means of assessing the company's starting position. Developing a business plan typically comes after the starting position has been assessed and objectives have been identified.

Before a General Manager Embarks on the Strategy-Making Process, They