Business-to-business marketers find it hard to estimate competitors' market shares because they do not have the same syndicated data services that are available to consumer packaged-goods companies.

Question

Quizplus · Accepted Answer

Syndicated data services provide consumer data and insights to companies, but they do not typically cover business-to-business markets. Therefore, it can be challenging for business-to-business marketers to accurately estimate their competitors' market shares.

Business-To-Business Marketers Find It Hard to Estimate Competitors' Market Shares