Gary Hirshberg started the Stonyfield Farm yogurt company.His marketing strategy: building a strong connection with customers using guerrilla marketing.This is an example of formulated marketing.

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Gary Hirshberg's strategy of building a strong connection with customers using guerrilla marketing is an example of entrepreneurial marketing, which relies on innovative, non-traditional strategies rather than formulated, traditional marketing plans.

Gary Hirshberg Started the Stonyfield Farm Yogurt Company