Adams Cutlery has always relied upon advertising to market its products to final customers.However,the marketing team at Adams Cutlery now wants to begin a direct marketing campaign consisting of a company website,emails to current customers,and an online catalogue.Which of the following would the marketing team expect to gain as a result of implementing this direct marketing plan?
A) The ability to increase the range of products the company offers
B) A wealth of information about competitors and their products
C) More control over customers' interactions with the company
D) The ability to learn more about their customers and tailor offerings to fit their needs
E) A higher cost-per-contact that could prove to be more cost effective than advertising in mass media
Correct Answer:
Verified
Q53: Catalogues,brochures,CDs,and DVDs are all examples of which
Q54: The Internet allows companies to more efficiently
Q55: One of the advantages of direct marketing
Q56: Historically,early direct marketers primarily used direct mailers,telemarketing,and
Q57: Johnny just finished his schooling,where he learned
Q59: Which kind of marketing involves sending an
Q60: Organic Designs is a small,successful chain of
Q61: Green Gardens is a click-and-mortar seller of
Q62: Ring-tone giveaways,mobile games,and text-in contests are all
Q63: A television program or entire channel dedicated
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents