Question 1

New technology can easily sort through customer purchasing patterns to create personalized site content.This is called ______________ and Amazon.com was the first company to use it commercially.

Accepted Answer

The answer of New technology can easily sort through customer...

Question 2

Natalie Brennan has been saving her money to buy a BMW convertible.Natalie has spent hours on the BMW website choosing the exterior and interior colours and studying the various options and models.Natalie has been using BMW''s marketing website.

Accepted Answer

The passage states that Natalie has been using BMW's marketing website to choose the exterior and interior colors and study various options and models, indicating that the statement is true.

Question 3

Consumer-to-business (C-to-B)online marketing often involves the interchange of information through Internet forums,including customers' praise for and complaints about products.

Accepted Answer

Consumer-to-business online marketing does involve the exchange of information through Internet forums, including feedback from customers about products, including praises and complaints.

Question 4

One common form of Internet fraud is phishing,a type of identity theft that uses deceptive emails and fraudulent websites to fool users into divulging their personal data.

Accepted Answer

Phishing is a real form of internet fraud where fraudsters use deceptive emails and fraudulent websites to trick users into disclosing personal data such as passwords, credit card numbers, or even national identification numbers.

Question 5

All kinds of companies now market online.

Accepted Answer

With the rise of technology and the internet, companies have expanded their reach by marketing online. Many businesses, regardless of their size and industry, now have a presence in the digital space in order to connect with their target audience and expand their customer base.

Question 6

The popularity of the Internet has resulted in a rash of online social networks or web communities.

Accepted Answer

The popularity of the Internet has indeed resulted in a plethora of online social networks or web communities.

Question 7

Approximately 80 percent of Canadians are online,representing almost 27 million users.

Accepted Answer

According to the Canadian Internet Registration Authority's (CIRA) 2019 report, approximately 80% of Canadians are online, representing almost 27 million users.

Question 8

Sales via B-to-B online marketing are expected to decrease in the next decade.

Accepted Answer

B2B online marketing has been growing steadily, and with the increasing digitization of businesses and the expansion of e-commerce, sales via B2B online marketing are expected to continue increasing in the next decade.

Question 9

Today,many click-and-mortar companies are experiencing more online success than their click-only competitors.

Accepted Answer

This is true as click-and-mortar companies have the advantage of having both an online and physical presence, which can lead to increased customer trust and convenience. They can also provide a seamless omnichannel experience for their customers.

Question 10

Business customers of Dell Computer have access to customized websites that include purchasing and asset management reports and system-specific technical information.Dell uses B-to-B online marketing.

Accepted Answer

The statement is describing Dell's B-to-B (business-to-business) online marketing strategy.

Question 11

Permission-based email advertising allows marketers to send tailored messages to targeted customers who have chosen to receive them.

Accepted Answer

Permission-based email advertising is a form of marketing where customers give their explicit consent to receive promotional messages via email. This indicates that the customers are interested in receiving the messages and are likely to engage with them, leading to increased effectiveness and positive outcomes for the marketer. Therefore, option A is correct - permission-based email advertising does allow marketers to send tailored messages to targeted customers who have chosen to receive them.

Question 12

Companies conduct online marketing by creating a website,placing ads and promotions online,setting up or participating in online social networks,or mailing catalogues to potential customers.

Accepted Answer

Mailing catalogues to potential customers is not considered an online marketing activity as it involves physical mail rather than digital or online methods.

Question 13

Companies such as eBay and Kijiji facilitate consumer-to-consumer (C-to-C)online marketing.

Accepted Answer

eBay and Kijiji are both examples of C-to-C online marketplaces where individuals can buy and sell goods and services directly with other individuals.

Question 14

Unlike Internet consumers,traditional offline consumers initiate and control contact with marketers.

Accepted Answer

Traditional offline consumers often encounter marketing through channels over which they have little control, such as television commercials, radio ads, and print advertisements, whereas Internet consumers can more actively seek out or avoid specific marketing content.

Question 15

A recent survey found that the TV is still surpassing Internet as the medium perceived as most essential in people's lives.

Accepted Answer

Recent surveys and studies have shown a shift in media consumption patterns, with the Internet surpassing TV as the medium perceived as most essential in people's lives, especially among younger demographics.

Question 16

B-to-C websites deal with exchanges between businesses and companies.

Accepted Answer

B-to-C stands for Business-to-Consumer, which means the website deals with exchanges between businesses and consumers, rather than businesses and companies.

Question 17

Interactive TV gives marketers an opportunity to reach targeted audiences in an interactive,more involving way.

Accepted Answer

Interactive TV allows viewers to engage with content in real-time, providing marketers with an opportunity to create customized and engaging experiences that can help drive brand awareness and sales. By leveraging interactive features such as clickable ads, quizzes, polls, and games, marketers can reach targeted audiences in a more immersive and involving way, ultimately leading to higher engagement and ROI.

Question 18

Given its targeting effectiveness and low costs,online social networks can be an outstanding marketing investment.

Accepted Answer

The answer of Given its targeting effectiveness and low costs,online...

Question 19

Search-related advertising can be an effective means of linking consumers to other forms of online promotion.

Accepted Answer

Search-related advertising allows businesses to appear in search engine results and direct consumers to their websites or other online promotions such as social media pages or email marketing campaigns. This can effectively increase a business's online visibility and drive traffic to their other forms of promotion.

Question 20

Mobile phones and wireless devices have quietly become the hottest new frontier for marketers,especially those targeting the coveted 40- to 60-year-old set.

Accepted Answer

The answer of Mobile phones and wireless devices have quietly...

Quiz 17: Direct and Online Marketing: Building Direct Customer Relationships