What is the term used to describe the idea that will be communicated to consumers through an advertisement?
A) Advertising appeal
B) Message strategy
C) Consumer-generated message
D) Creative concept
E) Message execution

Question

What is the term used to describe the idea that will be communicated to consumers through an advertisement?
A)	Advertising appeal
B)	Message strategy
C)	Consumer-generated message
D)	Creative concept
E)	Message execution

Quizplus · Accepted Answer

The Answer of What is the term used to describe the idea that will be communicated to consumers through an advertisement?
A)	Advertising appeal
B)	Message strategy
C)	Consumer-generated message
D)	Creative concept
E)	Message execution

What Is the Term Used to Describe the Idea That